Hurry up and switch to the tariff plan that suits you at the old price.Ĭreating notice of price increase: Tip #2. This is a quick notification to remind you that prices for the tariff plans will change in a week. Subject rate increase letter to clients: Subscription prices will change in 7 days So what might a rate increase reminder look like? □ Short sample letter to inform customers of the price increase: For example, the first email will be about the upcoming changes, the second notice of price increase with new prices, and the rest several - a reminder about it, reminding them a week or a day in advance. Give your clients the opportunity and time to adjust to the new conditions, reconsider their budget or find an alternative.Ĭreate several types of mailings on the topic. Communicate rate increases as soon as you decide and before the new prices take effect. This is simply one of the essential rules. How to raise prices without losing customers? Tips & tricksįollow a few tips to create a price increase letter: An explanation of the reason for the increase.A straightforward statement of the price growth and the date.A brief introduction expressing appreciation to the customer.A clear subject line that indicates the email is about a rate rise.Rate increase letter may include the following elements: This email should be more extensive and have arguments about why this happened.įormat - no more than a few paragraphs (like in the examples below) will help the recipient quickly understand the letter's key points and take the necessary action. The ideal price rise letter should be short, no more than a few paragraphs. What should be the perfect letter of a rate increase? Then you risk losing your clients forever, ruining your reputation. It's not like a subscription costs $50 a month to use tools/get services, and suddenly its price goes up a million times. Learn more about the client - in addition to seeing the actual data in the CRM - use features with the in-depth search of persons/company info, view their professional social networks to update data, and communicate with the audience based on their interests now.Īlso, you can include a completely new price list for your service/product, and be sure to include the date when the planned rate rises will occur.ĭon't forget the reasoning, the fact that this change has to be reasonable. Address the customer by name, mention a couple of details that will relate specifically to them - the successes associated with your product, the benefits of new features that will be useful to this particular user, etc. To tell customers about price increases correctly, you need take a personalized approach. How to tell customers about the price increases? So how do you break the news about it in a way that keeps recipients satisfied? Here are some tips and rate increase letters to help you effectively communicate the change. The correct approach to these emails gets a positive response from clients. The main thing is to send a price increase notice with the right content, not day-to-day, and to observe some other subtleties. Have you feared informing your customers about price rises because of the possibility of losing their loyalty? Don't be scared! This is a normal part of business growth, and many customers are ready for the fact that the rates will not stand in one place all the time.
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